Systems.Stories.Soul

Systems.Stories.Soul

Side by side partner to shape strategy, define narrative, and design with intention, so your product finds its voice and scales with purpose.

Trusted by solo and venture-backed startups

Works

Works

Axal is a network of verifiable agents that fulfill general actions via intent marketplaces. Axal Autopilot enables asset traders to create their own yield agents that diversify across lending pools, apply leverage, monitor risk metrics, and automatically re-route assets as health changes.

Product Design

Product Strategy

Development

System Design

Mach uses optimistic escrow to let users swap any crypto token on any chain for any other token on any other chain, in one click.

Product Design

Brand Design

System Design

Interaction Design

Agrify Carbon uses artificial intelligence and satellite technology in the development of high quality ecological assets.

Product Design

Product Strategy

Brand

LoveCraft Systems is a design and product studio practice of Yaokumi, rooted in a love of tinkering and a restless curiosity to push experiences and ideas further.


I work with founders, innovators and thinkers to build intuitive and tasteful products, taking them from zero to launch, reaching product–market fit, and scaling.


I take on only a few projects. When I commit, your priorities become my own. My goal is to help uncover the Geist (essence) of your solution, to give your product soul and identity, to find its spirit. Together, we challenge thinking, sharpen strategy, and design experiences that resonate deeply with your audience.


I work seamlessly across product, brand, web, and physical touchpoints. Whether on my own or with a small, focused team, I aim for thoughtful, high-quality work.


If you're building something ambitious and interesting, I’d love to hear from you <3